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promoter guide

A practical guide to listing events, selling tickets and getting paid.

Getting started

  1. Create a free account and confirm your email.
  2. On your account page, tap Become a promoter and fill in your profile.
  3. Submit your first event. We review it before it goes live.

Want to sell tickets on mulch?

Create a promoter account to request access. Already a promoter? Sign in.

The five ticket types

Choose the type that fits your event. Paid tickets through mulch need Stripe setup.

  • 🚪Free Entry no setup

    Free on the door. We list the event - no tickets, no sign-ups.

  • 🎫Free tickets through mulch no setup

    People claim a free ticket and get a QR code. You get a buyer list and can scan them in. Never any fee.

  • 💷Tickets OTD no setup

    Paid on the door on the night. Nothing is sold through mulch - we list it so people know to bring money.

  • 🔗External ticketing no setup

    Already selling somewhere else? We list your event with a Get Tickets button to your own link.

  • 💚Sell tickets through mulch

    Sell paid tickets here through your own Stripe account. Request access in your portal.

Setting up paid tickets

Paid ticket sales go into your Stripe account, linked to your bank.

  1. In your promoter portal, tap Request access (or email admin@mulch.info).
  2. We email you a Stripe setup link. Add your ID and bank details there.
  3. Once Stripe confirms your account, you can sell paid tickets.

See Stripe & fees for the details.

Features of mulch

mulch is run by not-for-profit Mulch Leeds CIC. Explore your promoter portal.

Your promoter portal

Manage events, sales, people and payouts in your promoter portal.

Use + Event to create an event and Scanner at the door. Each event card shows its status, sales and check-ins, plus four actions:

  • Earnings (£) - sales for each ticket tier, what you've earned and when it's paid.
  • People - buyers, guests and check-ins. Add guests or download a door list with names and ticket numbers, never email addresses.
  • Share - copies your event link (plus a Discount link if you've set one up).
  • Edit - change details, tiers, prices, visibility and sales.

Payouts shows what's due or paid. Settings controls the public profile shown on your page and ticket emails.

Creating an event

Tap + Event and complete the six sections. The counters show what's left. Your event goes to Pending Review; we'll email you when it's approved.

1 - Event Details7/7

Your profile is added automatically. The end time controls sales cutoff and payout timing. Can't find your venue? Choose "I can't see my venue", or "No specific venue" for a secret location or TBA.

2 - Ticket Type1/1

Tap a ticket type to see how section 3 changes.

Paid tickets through mulch need Stripe. Tap Request access in your portal; the other types need no setup.

3 - Tickets6/6
  • Up to 10 tiers. Sequential opens them one at a time; Always On sells them together. Fixed once you submit: picked the wrong one? Contact us before any tickets sell and we can switch it.
  • Buyers get up to 5 tickets per order.
  • Tap Free on a tier to make it FREE: buyers claim a free ticket (with a QR code) and pay no booking fee. Every other tier needs a price. On Sequential events a free tier takes its turn like any other: put it first if it should be available from the start.
  • One tier per order: a buyer picks one tier (or the discounted ticket, or pay what you feel) each time they check out.
  • Sales end when the event ends, unless you pick an earlier time.
Optional: pay-what-you-feel tier

Tick Add a PAY-WHAT-YOU-FEEL tier under your tiers, then set a name, a suggested price and a quantity.

  • Buyers pay what they choose, whole pounds, £1 minimum. You receive what they chose; the booking fee is worked out on it.
  • Always on alongside your other tiers until its quantity runs out. It doesn't count towards your 10 tiers and can be your only tier.
  • Untick it any time to take it off your event page. Tickets already sold stay valid.
  • Free tickets with the option to pay? Add a Free tier plus a pay-what-you-feel tier.
Optional: discounted ticket code and link

Tick Add a DISCOUNTED TICKET code and link, then add a label (e.g. "Mates' rate"), a code of at least 6 characters, a price and a quantity.

  • It never shows publicly: only people with the code, or the link from Share in your portal, can buy it.
  • Untick it to switch it off - the code stops working. Tickets already sold stay valid.
4 - Content1/2
  • Description - what the night is about.
  • Main category - the badge on the homepage, plus up to 2 more.
  • Poster - upload any image; A3 or 4:5 looks best.
  • Listing badge (optional) - e.g. "£8–£12" or "All ages".
5 - Audience InformationOptional
  • Genre / tags - e.g. "Noise Rock, Electronic".
  • Age policy - e.g. "18+".
  • Accessibility - e.g. "Step-free access".
6 - After Approval2/2
🟢 Go Live ImmediatelyPublic on mulch as soon as it's approved.
🔗 Private Link OnlyOnly people with the link can see it and buy. Good for pre-sales.
📝 Save draft, ready for laterNot public yet. Set it live any time once it's approved.

Tick the terms and submit. You can change this any time after - see Public, Offline and Private.

Managing events

Once approved, you run everything yourself. Tap Edit on an event card to:

  • change details, poster, tiers, prices and quantities
  • add tickets or a new tier if you're selling fast
  • choose who can see it (Public, Private or Offline)
  • turn ticket sales on or off

Public, Offline and Private

Public

Everyone can find it. Listed on mulch and Google, with tickets on sale. The normal setting.

Private

Only people you send the link to. Not listed anywhere, but the link works and tickets sell as normal. Good for pre-sales and members' nights. Copy the link with Share.

Offline

Nobody can reach it. The page comes down. Nothing is deleted. Switch back and it returns as it was; existing tickets still work, and going Offline does not affect your payout.

Offline or off sale? Sales Off keeps the page up but stops new sales. Offline takes the page down. Either way, existing tickets still work.

Changing your event dates

Moving it later: any time. Earlier: fine within the same payout week. Once you've sold paid tickets, moving it into an earlier payout week (or into the past) is blocked - email admin@mulch.info and we'll do it for you.

Cancelling or a big change?Email admin@mulch.info. We'll sort refunds and tell your buyers - see Refunds & cancellations.

On the day of your event

  • 🚪Free Entry, Tickets OTD or External ticketing

    Nothing to do on mulch. People turn up, pay on the door, or use your other ticket site.

  • 💚Free or paid tickets through mulch

    You get a live buyer list, a door list by email and the ticket scanner.

Your people list

Tap People on an event card. Tap a name to see their tickets and check them in.

  • Door list by email - about an hour before your event starts, we email you the buyer list for the night, ready to print.
  • Download - the same list any time, to open in Excel or Google Sheets.
  • Check in by hand - tap Check in next to a ticket. No scanning needed.
  • Add guest - once your event is approved, put a name on the door with up to 5 places.

Your guest list

In People, tap + Add guest. Enter a full name and up to five places. Guests appear alongside buyers, marked Guest list.

Find guests by name in People or the scanner and check in each person. Guest-list places create no ticket, sale or payout.

Scanning tickets at the door

Tap Scanner in your portal and allow the camera. Hold a QR code in the square; valid tickets check in automatically. No app to install.

Example · the scanner on your phone

Scan a QR code

Waiting. "Point camera at QR" shows until a ticket is in view.

Name #1

Green: let them in. Checked in. "#2" means it's their second ticket.

Name

Already scanned. This ticket was used earlier - the time shows below. Check with the guest.

Name

Red: don't let them in. Refunded, for another event, or not one of your tickets. The line below says which.

  • Search by name - forgotten phone or dead battery? Find them in the search bar and check them in by hand. Your guest list names are there too.
  • Groups - "tickets in order" shows how many of a group are in, e.g. 1/2.
  • One scanner for all your events - it knows which event each ticket is for.
  • Stay signed in - log in on the door phone before the night and it stays signed in.
  • Screenshots scan fine.

What your buyers get

  • Tickets by email straight after they pay, with a QR code for each ticket.
  • My Tickets in their mulch account. On the day, the ticket opens ready to scan.
  • Guest checkout - no account needed.
  • Saved cards for quicker checkout next time (held securely by Stripe, never by us).
  • Private orders - only the buyer and you can see order details.

Buyers see a small booking fee before they pay; ordinary processing costs come from that fee, so your ticket price stays yours unless a sale is refunded or reversed. See Stripe & fees.

Payouts

For paid tickets sold through mulch, money goes into your Stripe account; mulch never holds it. We review finished events on Monday at 9am and send payouts on Friday at 9am. We email you when yours is sent.

Card payments take 5–7 days to settle. Last-minute sales and first payouts may move to a later Friday; we'll email you what remains due.

Need your money sooner? Email admin@mulch.info with the event and why. We can only release money Stripe has already settled.

Why is my money held until after the event?

If an event is cancelled, the ticket money is still there to refund buyers. Refunds come off the balance before payout, so the figure you see stays honest.

What can hold a payout up?

Unsettled sales, a first payout, or an ID or bank detail Stripe still needs. Your payment setup page will show any action needed; unpaid funds can move to a later Friday. For help, email admin@mulch.info.

Where does the money actually go?

To the bank account you gave Stripe, in your name or your organisation's. We never see your bank details. To change it, open Stripe from the payment setup page in your portal.

Stripe & fees

Why Stripe?

Stripe gives you an account linked to your bank. Ticket money goes there, and you can open Stripe from your portal.

Fees

  • You keep your ticket price. Buyers pay a small booking fee on top: £0.40 fee on tickets £5 and under, 8% above £5, shown before they pay.
  • Mulch covers ordinary processing fees from the booking fee.
  • Free tickets through mulch carry no fee at all. Ever.
  • No listing, monthly or setup fees.
  • Refunds and reversed payments come off your balance, because that sale didn't stay paid. The only other cost is an external chargeback or dispute cost linked to your event and not caused by a mulch error; the terms explain how it's recovered, and we credit it back if it's recovered later.
ExampleYou price a ticket at £10. The buyer pays £10.80 (£10 plus a £0.80 fee). On a completed sale you receive the full £10.

Refunds & cancellations

Cancelling or moving your event? Email admin@mulch.info. We'll take it offline, stop sales, agree the refund amount with you, then refund buyers and let them know.

  • Buyers get their ticket price back in full.
  • If a buyer just can't make it and the event goes ahead as advertised, the booking fee is normally retained. If the event is cancelled, rescheduled or materially changed, or mulch gets something wrong, we return any booking fee that consumer law requires us to return.
  • Refunds come out of your event balance. If it's already been paid out, we agree with you how to cover the shortfall before refunding. Mulch can't front refund money.
  • One-off refunds are up to you and mulch, unless the buyer has a legal right to one. Ask buyers to contact you first, then email us to process it.
  • If a buyer disputes a payment with their bank, the ticket is suspended. The reversed money and any dispute fee are yours unless mulch caused the problem; anything recovered later is credited back.

FAQs

How long does event approval take?
We check every event before it goes live and email you when it's approved. Your "after approval" choice then kicks in automatically.
Do I need Stripe to list an event?
No. Only paid tickets through mulch need Stripe, and we help you set it up.
Can I change my event after it's approved?
Yes. Edit details, poster, tiers and prices, pause sales or take it offline, any time, from your portal.
How do ticket tiers work?
Up to 10 tiers per event. Sequential opens them one at a time: when Early Bird sells out, the next opens. Always On sells them all together. Buyers can get up to 5 tickets per order. You can also add one pay-what-you-feel tier on paid events: buyers choose their price (£1 minimum), and it's always on until it sells out. Tap Free on a tier to make it free, with no booking fee.
What if someone turns up without their ticket?
Search their name in the scanner and check them in by hand, or do it from the buyer list.
When do I get paid?
The Friday after your event's payout week closes: we review on Monday at 9am and pay on Friday at 9am, and email you when it's sent. Last-minute sales can roll to the following Friday.
What does mulch cost me?
Nothing on a normal sale. Buyers pay the booking fee (£0.40 fee on tickets £5 and under, 8% above £5). Refunds, reversed payments and any dispute cost you're responsible for come off your balance.
Can I sell some tickets on the door too?
Yes. Use the listing badge to show door prices (e.g. "£8 adv / £10 door"). The scanner only reads mulch tickets.

Anything else? Email admin@mulch.info - we're happy to help.